Category: Information


Learning R Programming Faster


R programming is an open source software programming available for data analyst and researchers. 23 years back it was developed by John Chambers and it was called as S Programming. Later this was developed by Ross Ihaka and Robert Gentleman and was named as R Programming. By the year 2000, a stable version of R got released. It is now developed by R development core team.

This language makes the job of data scientist easier compared to any other software available in the market. It is growing at a faster pace compared to other languages like Python, SCALA,SAS, SPSS and so on.

r1

Growth of R programming – Source: https://onlinecourses.science.psu.edu

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Decisions in real life


For the last two years, I have spent part of my time in reading about how humans make decisions. I have bought books like Predictably Irrational by Dan Ariely, Thinking Fast and Slow by Daniel Kahneman, The Art of Thinking Clearly by Rolf Dobelli, Nudge by Richard Thaler and Cass Sunstien, Misbehaving by Richard Thaler and Decisive by Chip and Dan Heath. I’m yet to read Misbehaving and Decisive. I just thought to share what I have learned from the books.

Humans are thinking that they are taking rational decision in their life. Rationality is actually questioned by the books that I have mentioned above. Given a choice (imagine you are dieting), would you like to consume chocolate cake (your favorite one) or raw vegetables. You can pick only one out that. What will you choose? Both are available at free of cost. Will you pick up veggies or will you prefer chocolate cake?. Think about it. I don’t really know what you are going to pick up. Yet this is what you really face everyday, you want to work hard and reduce your weight and get fit. Continue reading

Overcoming Notional Suppression


Notional suppression is the new term in the town now. Many went through my blog and commented on the blog post I wrote about notional suppression. Notional suppression could take your entire life, after going through the previous blog post, I hope you are now aware of the notional suppression. It’s time to overcome the notional suppression. The solution will have two parts, one will talk about how you are supposed to act when you are getting suppressed and second one will be on how to avoid suppressing people. To read further, you should have an idea of notional suppression, the links are already attached with this blog post. Please click it and go through it.  Continue reading

Tips for blog writing


Blogging is a hobby for many and there are few people who take it up seriously as a business and do it. Few even rely for their daily bread by blogging day and night. I maintain this blog for around three years and out my experience I would like to share few tips on blogging. If your intention is to improve the statistics page of your blog then I hope the tips I share will help you. 

Tip 1 # Write more: I have seen my statistics drop down when I don’t write regularly. When I started to read how the search engine works, I found it depends on keywords, links in the website and freshness of the content. Keywords and links do have a major role. Let’s talk about it later on. Google crawlers normally finds the webpage that has a fresh content, hence write more to get more views. Continue reading

Neuromarketing – An Introduction


An emerging field in India and explored field in western countries. Neuromarketing is studying the consumers brain rather than asking questions through a survey. The term was coined by “Ale Smidts” in the year 2002, the research works started to proliferate from the year 2004. A book titled “Buyology” written by Martin Lindstorm is completely based on Neuromarketing research. Neuromarketing research explores the brain of the consumers to capture their unconscious brain. Researchers were able to find that humans are taking most of their decisions irrationally rather than rationality. Irrational thinking happens due to emotional response and unconscious brain. To understand better, when you were learning to ride a bike every part of your body was consciously working to control the bike and think about your situation now you are controlling the bike unconsciously. Even when you are buying a product you do the same, while choosing a product you are not using your rational brain instead your irrational brain (emotional) works better. To understand a conscious brain it’s easy, but to understand the unconscious brain it’s tough so researchers took the help from neuroscience. And that’s why neuromarketing is important. Neuromarketing Continue reading

Google Glass – A Case Study


Google Inc was found by Larry Page and Sergey Brin while they were pursuing their PhD in Stanford University. Google was incorporated on September 4, 1998. Google founders were in the verge to sell its search engine company to Excite CEO George Bell for $ 1 million to continue their doctoral studies. It was unfortunate that George declined the offer, later the company was supported by many venture capitalist companies and Google generated $25 million as the initial investment. After this fund generation Larry Page, Sergey Brin and Eric Schmidt (Executive Chairman) agreed to work together till 2024. Google – a software giant has acquired 125 companies to lead in the software industry.  Search engine giants didn’t just stop with their website google.com , they moved forward by strengthening their company by innovating products in their lab “Google X”. Till now, people don’t know where the lab is located and what they do in the lab. It’s expected that it is located somewhere near Bay Area of North Carolina. Even the team Google X has amazed mobile device makers with Google Nexus mobile phone. Even they are challenging the automakers with their Driverless concept car research. In the recent news Google X lab is set to release a new product that is going to change the way we look at the world and that product is named as “Google Glass”.

Google Glass

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Apple Inc. started by Steven Paul Jobs is always weighed much when compared with South Korean mobile phone manufacturer Samsung. Looking at the recent products released by Apple and its sales record makes us to wonder. Many of them know Samsung S4 is technically outweighing Apple Iphone 5S but Iphone is still the preference millions of people. People strongly believe in Apple products and sometime they don’t accept even if it has flaws. Why people believe in it? and What are the reasons behind it?. Point put down here are based on psychological concepts and don’t except this article to be a technical analysis and comparison between them.  Continue reading

Experience learning with Coursera


Age, sex, country, religion, geographical location, and other elements are not a constraining factor if you have a laptop with internet connection. When it comes to Coursera online class, you will get enthralled the way in which the online course is organized and taught. I’m not writing this article in order to promote the website but to create awareness about the usefulness of the website. People who are not affordable to  pursue studies abroad and who wants to learn from top-notch researchers and professors may enroll in Coursera to get educated. The website is running MOOC based learning, that means Massive Open Online Course which enables all to study courses online. In order to understand what is MOOC please watch the video given below


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Teaching psychology oriented subject is always interesting. Consumer behavior is one such course that talks more about application of psychology in marketing. “Marketing has moved from products to customers and now to human spirits” as said by Marketing Guru Philip Kotler. Consumer behavioral analysis is inevitable for any marketer. Consumer behavior course kick starts by understanding perception of people towards products and services.

Getting directly into the topic and teaching them core concepts of perception may not interest students, hence I developed a set of activities to make them understand about it. The activities were taken from few websites and thematic appreciation test from SSB interviews conducted for recruiting people in Indian army. I hope even as a reader you might feel really elated to view the pictures posted here.

Illusion is everywhere , and without illusion there is no magic. So start your perception class by showing visual illusion pictures. I have shown these pictures in my class to make it more interesting. First four pictures is related to illusion and the last picture is going to help students in understanding about perception. In the first four pictures ask the same question whatever posted below the picture, students will initially get it wrong and later on they will realize the picture is giving them visual illusions.

Picture1

Which circle at the center is bigger?

Picture2

Find out two parallel lines in the picture.

Picture3

Which line is lengthy?

Picture4

What do you see here?

Picture5

Write a story based on this picture.

The last picture is the key. Ask all the students to write a story by looking at the picture ( ensure no one write their name on their story sheet), collect all of them and take only few and read it in the class. It will funny as well as thought provoking. While you read the story you will be able to understand and also the students will understand perception of everyone is different. After doing this activity teaching perception will become easy and you will be able to relate other concepts with the help of the story wrote by students. Perception is a wonderful topic to teach and enjoy teaching it.

First Impression in Interviews


“First Impression is the best impression” is a well know quote to everyone around the globe. When we attend any training to equip ourselves to ace interviews, the trainer will say your first impression plays a major in the selection process. And you know there needs to be a good first impression, but you don’t know what it is all about and why is it so important. This article will let you know the reason behind the saying .

First impression is created by the way you act in the interview in the first 5 – 20 seconds time. In the first instance whether you are showing a broad smile, making eye contact with the interviewer, the words that you use to describe you, and of course your dressing sense is vital in impressing the interviewer.  Continue reading