India is known for its diversity and agricultural products. Being an Indian and Tamilian, I have tasted wide variety of food. When I landed in the UK, there was succinct change in my consumption pattern. I have relied on bread and butter, until I found ingredients needed to make Indian food. I could witness marked difference in the products that I bought for my everyday consumption. Vegetables I wanted normally weighed around a kilogram, mushrooms weighed 400 grams, and bread packets are around 400 grams with few days shelf life. Consequently, it led me to dump good and fresh vegetables into trash bins as it passed the expiry. I don’t normally resort myself to buy higher quantities in India and have wasted little. This is a serious concern related to my behaviour, which made me to explore household food waste and consumer behaviour related to it.

It is found that, household food waste has increased from 7.0 tonnes (2012) to 7.3 million tonnes (2015). The estimated value of food that could have eaten instead of throwing is around 13 billion pounds. UK is tackling this issue right from 2007 and has seen some dramatic reduction in food waste. However, due to increased wages and deflation witnessed in the year 2015 has resulted in increase of food waste (WARP, 2017). Tristram Stuart in his TED talk provides mind-boggling evidences related to food waste, watch it. He says supermarkets and restaurants in USA stocks more than twice the amount food needed for the citizens.

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