Consumer behavior is a fascinating subject. I have always wondered why am I crazy about “free” stuffs – even though I don’t require the product, if it is offered for free I used to get and stock it up unused. That’s really meaningless and defy fundamental laws of economics and psychology. When in need we will buy and use it, when it is offered for free we don’t really question our needs as such and we forecast ourselves that we will use it in future. Fundamentally, we break our cognitive thoughts and take most of decisions emotionally. I hope you will feel the same. Looking at these bewildered behaviors, I thought I should study further more. When I looked up, I found UK is consistently exploring behavioral changes and it is the first country to establish its own nudging unit. I started to scout for colleges in UK that combines economics, psychology and neuroscience in the curriculum that can suit my palate. “BANGOR UNIVERSITY” stood apart from the entire crowd.

Bangor university amused me with its psychology department. The department is filled up with witty and nerdy professors. It also offers unique degrees to cater the specific needs of students around the globe. I would certainly second what the university says “Think Psychology, Think Bangor”.

On September 20th, 2017, all the postgraduates had to gather up in the Lecture hall 5 & 6 of Wheldon Building for the induction. This blog focuses on the induction program.

Dr.Paloma Mari-Beffa, Director of Graduate Studies begun the session with her tales of two students. One student being Miguel and another being Gema. The two students are extremely opposite and found to be same on one character called “resilience”. Dr.Paloma talked on the power of resilience and how it can help in the future.

Dr.Paloma

Dr. Paloma Mari-Beffa on the power of resilience

Next session was handled by Dr.Lloyd Tracey (Director of Student Engagement), an amazing and witty professor I would say. She introduced about the department society, student society, psychsoc and on student activities. She made the crowd to smile with her witty comments. She is humorous 🙂 Continue reading

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