An emerging field in India and explored field in western countries. Neuromarketing is studying the consumers brain rather than asking questions through a survey. The term was coined by “Ale Smidts” in the year 2002, the research works started to proliferate from the year 2004. A book titled “Buyology” written by Martin Lindstorm is completely based on Neuromarketing research. Neuromarketing research explores the brain of the consumers to capture their unconscious brain. Researchers were able to find that humans are taking most of their decisions irrationally rather than rationality. Irrational thinking happens due to emotional response and unconscious brain. To understand better, when you were learning to ride a bike every part of your body was consciously working to control the bike and think about your situation now you are controlling the bike unconsciously. Even when you are buying a product you do the same, while choosing a product you are not using your rational brain instead your irrational brain (emotional) works better. To understand a conscious brain it’s easy, but to understand the unconscious brain it’s tough so researchers took the help from neuroscience. And that’s why neuromarketing is important. Neuromarketing Continue reading

Advertisements