New year for anyone is setting standards for themselves, we actually aspire to do lot of good things in the coming year. Successful people when they deliver a lecture or in an interview say they had a focused plan to achieve their objectives. Some of them say they have set a goal for their life and working on them with a checklist. I have never ever taken resolution when a new year starts but for 2015 I have planned to frame few resolutions and aiming to achieve it. I really liked the book NUDGE written by Carl Sunstien and Richard Thaler on human behavior and efficient way to use them. Humans have lot of biases which we cannot control them but if we use it properly by a Nudge, it will certainly benefit them a lot.

Do you use the same soap or do you switch brand every time you buy?. If you say I switch brand every time based on the price and quality, certainly you don’t really belong to the world of humans, you will be called as econs ( when you make the right purchase, even if you switch). We are bound to be irrational all the time rather then being rational. If you say I use the same and I don’t worry about the price change, you are actually subjected to an bias called as “Status Quo” or “Default error”. We like to do things repeatedly without much change in order to avoid risk even though there is a worthy alternative available. Likewise, I’m simply going to Nudge myself with this bias. Following up something that I’m writing here as resolution for the year 2015 ( it works like default error ). I’m writing only few resolutions for this year since the management concepts say you should have SMART goals ( S – Specific, M – Measurable, A – Achievable, R – Realistic and T – Timely). Here begins my list of resolutions

To achieve my resolution I have worked right from December 2014 on few resolutions ( For example: Keeping my alarm at 5 am).

Resolution 1# Wake up by 5 am everyday.

Resolution 2# Read at least 50 pages of new information ( includes books, newspaper, magazines and so on)

Resolution 3# Any physical activity for 20 mins ( at least walking for 20 mins – at office or at home)

Resolution 4# Write one blog post every week.

Resolution 5#  To complete one MOOC in Marketing or Psychology.

Resolution 6# This is the biggest and last resolution for the year 2015. Changing my food pattern to vegetarian.

When I posted in Facebook about my plan to write a list of resolutions, one my student told me posted comment quoting a research finding saying “74% of people who took resolution by 2014 were able to achieve at least half of their goals”. Hence with this research finding I would like add that I’m writing this blog is written on the first day of the year 2015 by 5.15 am ( completed by 6.17 am) and it’s raining heavily. Happy new year to everyone 🙂