Apple Inc. started by Steven Paul Jobs is always weighed much when compared with South Korean mobile phone manufacturer Samsung. Looking at the recent products released by Apple and its sales record makes us to wonder. Many of them know Samsung S4 is technically outweighing Apple Iphone 5S but Iphone is still the preference millions of people. People strongly believe in Apple products and sometime they don’t accept even if it has flaws. Why people believe in it? and What are the reasons behind it?. Point put down here are based on psychological concepts and don’t except this article to be a technical analysis and comparison between them.  Continue reading