நெஞ்சம் நிமிர்ந்து அச்சம் தவிர்த்த
Archive for March, 2013
Companies like Whirlpool spend money like water to bring in a new product that amuse people and also spends crores of rupees to develop and market it. A refrigerator made by the company is costing around 10,000 rupees and you must have electricity support. Taking all the points into his mind, Mr.Prajapathi developed a clay refrigerator which will just cost you Rs.3000 and that don’t require electricity after this wonderful innovation he started his own venture called Mitticool Industries. What an idea sir ji?? Whether these are the lines that you are uttering after reading the story? If yes, then you like Jugaad Mindset. The good news is that we have book to explain about Jugaad Innovation.
Jugaad a Hindi word that trends now in the business world and it’s going to set the future trend of business for sure. Three Indians (Navi Radjou, Jaideeep Prabhu & Simone Ahuja) who worked on this trend and captured insights about Jugaad wrote the book “Jugaad Innovation” which showcased exemplary works of many people with Jugaad mindset. The book starts with explaining the meaning of the word Jugaad by quoting Mitticool Industry story. Continue reading
Paradesi movie got released two days back and that astonished many film makers. Director etched the movie with sheer dedication to bring out perfection. His meticulous plan and hard work will certainly pave way to success. Two weeks before the release of the film I bought the book “Ivan Than Bala” written by himself which was published in Anantha Vikatan magazine.
The book is just an autobiography of a normal person who was idiosyncratic during his teen age. Bala was born in Theni district ( I wonder,how come many people working in kollywood are from this district). The story of Bala will certainly motivate you because we never started a life-like him and may or may not reach the level of Mr.Bala (let’s make it positive – we will exalt for sure). He starts his life so badly, his mother left him alone during his early days and he lived in his Aunt home for few years and came back to his home. Johnny – a goat was the pet of Bala and it’s very close to him. He was mischievous and had all sort of bad habits during his school and college days. Continue reading