Archive for November, 2011


Day of Lecturer Interview – Marketing Mix


I felt so happy to get selected as a Lecturer, I don’t know what made them to choose me, I delivered my best. I have put in a lot of research to take a marketing topic and found ‘Marketing Mix’ will be the right one for the first year graduates. Googled and found some related article about the same topic included it and presented over there. It’s the first time students might have got what’s “OUT OF SYLLABUS” taught by a lecturer 😛 (just for fun). This is one of the slide presented, second column is in the syllabus rest is taken from internet to given them an idea how marketing mix has been changed to suit the present scenario.

Marketing manager as a “mixer of ingredients” – James Culliton, 1940.Marketing mix -Neil H. Borden, 1953. E. Jerome McCarthy – 1960 Bob Lauterborn, Professor North Carolina Supply side model  – Chekitan Dev and Don Schultz
4P’s 4C’s SIVA Model 4V’s
Product Consumer wants and needs Solution Validity
Promotion Communication Information Vogue
Price Cost to satisfy Value Value
Place Convenience to buy product Access Venue

Click this link to download the entire Marketing Mix Presentation

Resume – Words make the difference


Initial interface of a person for an interview is “Resume”. Each and every words you put in the resume conveys Who you are and what you are. Choosing the right word ensure you to get placed in the dream job. Here are the words which are advised to use in a resume. This list was give by British Council of India.

Experience:
Responsibilities
 
·         More than… years’ extensive and diverse experience in…..
 
·         I have demonstrated skills in…
 
·         I have extensive academic/practical background in…
 
·         I am experienced in all aspects of…
 
·         I have knowledge of…
 
·         I am proficient in…
 
·         I have provided technical assistance to…
 
 
·         I am in charge of/supervise…
 
·         I co-ordinate…
 
·         I’m familiar with…
 
·         I handle…
 
·         I’m responsible for…
Ability
Roles
 
·         Extensive training / involvement in…
 
·         Proficient / competent at …
 
·         I specialize in…
 
·         I am an effective (IT user)…
 
·         I have proficiency in…
 
 
·         I’ve edited…
 
·         I’ve established/created/designed…
 
·         I’ve formulated…
 
·         I’ve initiated…
 
·         I’ve implemented / managed / presented…
 
·         I’ve worked closely with…
 
·         I’ve collaborated with…
 
·         I’ve constant interaction with….
 
·         I have enabled…
 
Success
 
  • I have proven track record in…
 
  • I have successfully completed (+course)…